"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of suc...
File Size: 804 KB
Print Length: 260 pages
Publisher: Portfolio; 1 edition (July 7, 2005)
Publication Date: July 7, 2005
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B000OVLIOW
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF Text TXT book
reviews:I absolutely loved this book. The author really knows what he's talking about and he writes with such humor that it's an enjoyable book to read rather than a slow-bum boring one. So far this is the BEST book on buzz marketing I've read and I've read...
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